BREAKING: The latest brand reputation rankings reveal that BTS has claimed the top spot, significantly outpacing BLACKPINK in a fierce competition for consumer affection. This urgent update comes from the Korea Corporate Reputation Research Institute, which just announced the results of its comprehensive analysis on March 15, 2024.
In a detailed study of singer brands, BTS achieved a remarkable brand reputation index of 7,409,314, boosted by impressive participation, media, communication, and community values. Specifically, BTS recorded a participation index of 261,097, a media index of 927,857, a communication index of 2,545,645, and a community index of 3,674,716. This marks an 8.81% increase from their previous index of 6,809,220 in December 2023, highlighting their sustained popularity.
Meanwhile, BLACKPINK follows closely in second place with a brand reputation index of 6,213,487, reflecting a staggering 76.65% surge from 3,517,427 just three months prior. Their success can be attributed to their impactful world tour and strong media presence, which resonated deeply with fans.
Lim Young Woong ranks third with a brand reputation index of 5,231,902, although this represents a 13.60% decline from his previous index of 6,055,100. The director of the Korea Corporate Reputation Research Institute, Gu Chang Hwan, commented on the rankings, stating, “The BTS brand, which announced a full-group comeback with a world tour, ranked first, and the BLACKPINK brand left a strong impression with their pink-themed world tour.”
Other notable mentions include Hwasa in fourth place and IVE in fifth, with IVE drawing significant consumer attention ahead of their comeback in February.
This ranking isn’t just a number; it reflects the emotional connection and loyalty these artists inspire in their global fanbases. As BTS prepares for their much-anticipated world tour and BLACKPINK continues to make waves with their performances, fans are eager to see how these rankings evolve in the coming months.
Stay tuned for more updates as this story develops and the competition heats up among these top artists.
