The Dallas Cowboys have announced that Grammy-nominated artist Post Malone will headline the halftime show during their annual Thanksgiving Day game. This performance is part of the Salvation Army’s Red Kettle Kickoff, a campaign dedicated to raising funds and awareness for those in need during the holiday season. Fans attending the game at AT&T Stadium and viewers at home can expect a vibrant display of music and holiday spirit.
Post Malone expressed his enthusiasm for participating in the event, stating, “I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years. It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.” His involvement underscores his commitment to charitable initiatives while entertaining millions of fans watching one of the NFL’s most prestigious events.
Celebrating the Season with a Cause
The halftime show will not only feature Post Malone’s dynamic performance but also a full-scale production complete with lights, visuals, and a carefully curated setlist designed to energize the stadium. The Cowboys organization emphasized that this event serves as both a celebration of the season and a call to action for the Red Kettle Campaign, which directly supports local communities.
Fans are encouraged to contribute to the Red Kettle Campaign through donations, whether online or at designated locations within the stadium. The Cowboys have partnered with the Salvation Army on this initiative for nearly three decades, and the Thanksgiving halftime show has showcased numerous high-profile performers since its inception in 1997.
The Red Kettle Kickoff is a vital event for the Salvation Army, aimed at raising funds for various programs and initiatives. The long-standing partnership between the Dallas Cowboys and the Salvation Army reflects the team’s and league’s dedication to community engagement. In previous years, the combination of entertainment and philanthropy has proven successful, and Post Malone’s participation is expected to uphold this tradition.
Impacting Communities Through Entertainment
The Thanksgiving Day game is among the most-watched matchups in the NFL, providing a significant platform for charitable outreach. By integrating a halftime show with a purpose, the Cowboys aim to connect with fans on multiple levels, delivering both entertainment and social impact.
Post Malone’s performance is anticipated to be a highlight of the NFL’s holiday season schedule in 2025. Known for his ability to blend various music genres and his energetic stage presence, he is poised to create an engaging atmosphere that aligns perfectly with the excitement of game day.
As fans gather at AT&T Stadium and tune in from home, they will experience a memorable moment that encapsulates the spirit of the NFL, the joy of the holiday season, and the importance of giving back to those in need. The Red Kettle Kickoff halftime show exemplifies the powerful connection between sports and music, bringing audiences together for a shared cause.
