The 2025 Victoria’s Secret Fashion Show marked a significant moment for the brand, showcasing a vibrant blend of glamour, talent, and modern storytelling on October 25, 2025, at Steiner Studios in New York City. This year’s event not only spotlighted lingerie but also redefined the brand’s identity amidst ongoing discussions about inclusivity and representation in fashion.
With its return to the runway, Victoria’s Secret aimed to leave behind years of criticism and navigate a delicate balance between its traditional fantasy and a more inclusive vision. The previous year had seen a nostalgic revival featuring well-known models like Adriana Lima and Tyra Banks, but 2025 introduced a fresh perspective. The casting emphasized diversity in size, background, and personality, showcasing a new generation of talent that represented a broader spectrum of beauty.
One of the standout features of the show was the inclusion of athletes Angel Reese and Suni Lee. Their participation blurred the lines between sports and fashion, challenging conventional notions of beauty. Reese’s confident presence and Lee’s elegance highlighted the idea that strength and femininity can coexist seamlessly.
Reviving the Glamour
Another notable shift was in the styling, particularly regarding the iconic hairstyles. Gone were the slicked-back ponytails criticized by fans in 2024. This year, Victoria’s Secret embraced big, bouncy blowouts that had defined the brand’s aesthetic for years. The return to voluminous hair resonated with audiences, who expressed their approval across social media platforms, celebrating the revival of a signature look that combined nostalgia with fun.
The musical performances added to the show’s energy, featuring a mix of nostalgic and contemporary artists. Madison Beer opened the event with her sultry hits, followed by TWICE, who delivered a lively performance of their popular songs. Karol G captivated the audience with tracks from her latest album, while Missy Elliott concluded the performances with her renowned hits, leaving attendees exhilarated.
Fashion as Empowerment
The garments showcased during the event reflected a masterclass in visual storytelling. Each segment of the show offered a unique narrative, ranging from metallic corsetry reminiscent of the early 2000s to contemporary silhouettes featuring fluid silks and sheer materials. Jasmine Tookes, notably nine months pregnant, walked the runway with grace, embodying the new ethos of beauty as empowerment.
Another highlight was Candice Swanepoel, whose striking bronze ensemble adorned with gilded wings captured the audience’s attention. Her confident presentation bridged nostalgia and modernity, a theme echoed throughout the show. Personal favorites included Emila Ratajkowski, whose wing design resembled oversized petals, evoking the image of a blooming flower. This segment exemplified the show’s balance of sensuality and artistry, aligning with the refreshed identity of Victoria’s Secret.
The 2025 Victoria’s Secret Fashion Show successfully demonstrated that reinvention does not require abandoning core values. For a brand historically rooted in fantasy, this year’s show felt anchored in authenticity, celebrating power, presence, and the possibilities of beauty.
