UPDATE: A powerful storm has wreaked havoc on businesses in Altadena’s Mariposa Junction, causing widespread flooding and significant damage just days after their holiday reopening. The storm, marked as Southern California’s wettest Christmas Eve and Christmas Day on record, hit from December 23 to 24, leading to urgent cleanup efforts across the area.
Local business owners, still reeling from the devastating Eaton fire nearly one year ago, have rallied together to combat the aftermath of this latest disaster. The flooding has left many storefronts, including Sidecca, a beloved women-owned apparel shop, with damaged merchandise and soggy interiors, just as they were gearing up for a busy holiday season.
Manisa Ianakiev, co-owner of Sidecca, described the moment she realized the extent of the flooding: “I knew something was wrong when I saw fellow business owners sweeping water out of their doors.” The store had recently been refurbished and stocked with new items, only to be hit hard by the floodwaters. “To find our pink floors underwater was overwhelming,” Ianakiev expressed.
In an inspiring show of community spirit, residents quickly mobilized, providing tarps, brooms, and trash cans to aid in the cleanup. Owner Adriana Molina expressed heartfelt gratitude for the outpouring of support, stating, “I really appreciate the thoughtfulness of everyone. It’s hard, but we’re managing.”
Among the businesses affected, McGinty’s Gallery at the End of the World also faced significant damage, with owner Ben McGinty and friends working tirelessly to mop up water and assess damages. McGinty, who was 70 miles away when he received the distressing news, noted that the landlord acted quickly to fix leaks, allowing the gallery to remain operational for Saturday’s hours.
As the storm subsided, meteorologist Edgar McGregor confirmed that rain would cease by midnight on December 26, with a dry weekend ahead. However, the damage had already been done, with rainfall totals reaching four to eight inches in foothill communities.
Debbie Collins, owner of Ms. Dragon Print & Copy, reflected on the emotional toll this storm has taken, echoing sentiments of guilt as her shop emerged unscathed for a second time since the Eaton fire. “I’m doing fine compared to everyone else,” Collins remarked, emphasizing her commitment to support fellow business owners during this trying time.
With many businesses reporting water damage, including Carciofi Design Paper Boutique & Studio and Betsy Restaurant, the Altadena community has rallied together, encouraging locals to “Shop Altadena” and support their recovery efforts. Caroline Britton, owner of the stationery shop, stated that despite some water damage, they would open their doors on Saturday as planned.
This latest storm has compounded the hardships faced by these businesses, which have already endured a tumultuous year filled with challenges. Community members continue to respond to calls for assistance, reflecting the resilience and solidarity of Altadena, even in the face of repeated disasters.
As cleanup efforts continue, the Altadena Chamber of Commerce is urging residents to support local businesses, ensuring that they can recover and thrive once more. The emotional impact on business owners and their staff cannot be overstated, as they work to rebuild not just their stores but their livelihoods.
What’s next? Community members are encouraged to contribute to recovery funds and participate in local initiatives aimed at revitalizing Mariposa Junction. The resilience of Altadena’s business community remains strong as they face these challenges together, determined to overcome the adversities ahead.
