New Balance has unveiled an eye-catching Iridescent Pack, featuring the futuristic Abzorb 2000 and the retro-inspired 2010 models. This new collection highlights the brand’s commitment to innovation while celebrating its heritage. The shoes will be available through select retailers and on New Balance’s e-commerce platform starting March 2025.
The Abzorb 2000, which debuted in June 2023, showcases a bold iridescent effect that covers the synthetic upper and extends to the shoe’s signature Abzorb SBS visible cushioning. This design pays homage to the Y2K aesthetic that has gained popularity in recent years. The model has already been released in various colorways and collaborations, including partnerships with recording artist Aminé and designer Joe Freshgoods.
In contrast, the 2010 adopts a more understated approach with its iridescent detailing, aligning with its classic design. The majority of the shoe is dressed in a sleek black color, while the iridescent sheen accents the overlays and heel cushioning. This subtle application of color provides a fresh perspective on the vintage model, appealing to both long-time fans and new customers alike.
The iridescent finish, reminiscent of a reptilian texture, is becoming increasingly popular in athletic footwear. While this look is not typically associated with New Balance, which has long been recognized for its staple gray styles, these new releases mark a significant shift in the brand’s aesthetic.
Following their release, both models have quickly gained traction, with certain sizes of the Abzorb 2000 and 2010 already selling out at select stockists. The Abzorb 2000 is priced at $170 with a style code of U2000PPB, while the 2010 retails for $160 with the style code U2010ETB.
As New Balance continues to explore innovative designs, the Iridescent Pack exemplifies the brand’s ability to merge contemporary trends with its established heritage. For those interested in acquiring these striking models, they can be found at newbalance.com and select retailers.
