BREAKING: Marin natives Sophia Sabella and Pablo Feldman have just received a Grammy nomination for their production work on Doechii’s powerful music video for “Anxiety.” This marks a significant milestone for the couple, who produced the video just months ago, capturing the rapper’s poignant exploration of mental health struggles.
The music video, released on April 18, 2023, has already garnered an impressive 58 million views online, showcasing the dynamic choreography and creative visuals that Sabella and Feldman orchestrated. Their nomination in the Best Music Video category has them competing against notable artists such as Sabrina Carpenter and OK Go at the Grammy Awards on February 1, 2024.
In a statement reflecting on the nomination, Sabella shared, “We were so excited, and it turned out better than we ever imagined.” The couple, who grew up in Mill Valley, California, expressed their disbelief when they received the news from Doechii’s team at Top Dawg Entertainment. “Congrats, Grammy nominees,” they texted, leaving Sabella and Feldman in a state of joyful surprise.
The production of “Anxiety” was no small feat. The duo navigated complex logistics, including constructing a house set on a soundstage and coordinating a street shutdown for a choreographed dance segment featuring Doechii and 85 dancers. “We had such specific timing; it’s amazing how much detail was required for everything to flow successfully,” Sabella explained.
Their journey into music video production began several years ago when they teamed up with producer Jolene Mendes on their debut feature film, “Edge of Everything.” This collaboration led them to establish their production company, More Avenue, just a year ago. “We wanted to create an environment where we could have fun and make compelling content,” Feldman noted.
The opportunity to work on Doechii’s video came through Mendes, who connected them with director James Mackel. Mackel, known for his work with artists like A$AP Rocky, provided a platform for Sabella and Feldman to showcase their unique filmmaking talents. “It was an honor to support him and bring his vision to life,” Feldman added.
The couple’s excitement is palpable as they prepare for the Grammy Awards. “It’s amazing to be included on such a prestigious stage with so many other incredible nominees,” Feldman said. The recognition not only honors their hard work but also highlights the contributions of all behind-the-scenes creatives in the music industry.
As the Grammy Awards approach, the couple urges their community to follow their journey. “We did not expect all of this, and it feels really special to have our work recognized in this way,” said Sabella. The emotional connection to their craft shines through as they reflect on the impact of their storytelling.
Fans and industry insiders alike are eager to see how the duo’s journey unfolds at the Grammys. With anticipation building, Sabella and Feldman are poised to make their mark in the music video production landscape. The spotlight on their work emphasizes the importance of creativity in addressing significant social issues like mental health.
Stay tuned for more updates as the Grammy Awards draw nearer, and watch for the results of the Best Music Video category where Marin’s own Sabella and Feldman are vying for a prestigious win.
