HBO Max is set to enhance its programming lineup with a new adaptation of the beloved *Harry Potter* series and the renewal of the Spanish original series *Furia*. During a presentation in London, the head of originals, Sarah Aubrey, emphasized the need for additional development funds when she joined the company approximately a year ago.
The announcement of the *Harry Potter* series is particularly exciting for fans, with plans for a premiere in 2026. Aubrey described the project as a “delightful adaptation” that promises to capture the magic of the original books. Furthermore, she expressed enthusiasm for *Furia*, a show she relates to personally as it explores themes of women’s rage. The series, created and directed by Félix Sabroso, will return for a second season in 2026, featuring a new cast alongside returning actors from the first season.
Expanding International Reach
The announcements came shortly after HBO Max revealed plans to launch in several new markets, including Germany, Italy, Austria, Switzerland, Luxembourg, and Liechtenstein on January 13, 2026. These launches are part of the service’s broader strategy to expand its international presence, which already includes a significant footprint in Latin America, Europe, Central Asia, and Asia Pacific. The service will also make its debut in the U.K. and Ireland in early 2026, completing its European rollout.
Currently, HBO Max has approximately 128 million total streaming subscribers, a figure that highlights its growing popularity. The platform has gained traction through successful shows such as *The White Lotus*, *The Last of Us*, and *Hacks*. The upcoming *Harry Potter* series is anticipated to further boost these numbers.
Insights on Development and Future Plans
Aubrey reflected on her experiences working in the streaming industry, noting that the company has undergone several mergers and strategic shifts. She emphasized the importance of taking time during the development phase, stating, “If you rush something at the development stage, it often ends in heartbreak.”
At the Content London industry event, Aubrey also discussed various local original series in development, including a docuseries on Gina Lollobrigida in Italy and a new project from the creators of Netflix’s German hit series *Dark*. When asked about potential projects in Australia, she mentioned that while there are ideas in the pipeline, it is still early in the discussion process.
Aubrey concluded her presentation by sharing her excitement for the *Harry Potter* series, indicating that she would visit the set soon. “It’s such a delightful adaptation of the books,” she remarked. “It’s created by a British writer and directed by a British filmmaker. These people are the best that this country has to offer. I’m so excited for everyone to see it.”
With these developments, HBO Max positions itself to capture a larger share of the global streaming market, catering to diverse audiences across various regions.
