Qlik has once again been recognized with the Customers’ Choice designation in the 2025 Gartner Peer Insights Voice of the Customer report for Analytics and Business Intelligence Platforms. This marks the second consecutive year the company has received this honor, which is based solely on verified user reviews. Achieving the Customers’ Choice label indicates that Qlik scored above average for overall experience and user interest, as determined by feedback collected and analyzed over an eighteen-month period.
The designation is not easily obtained; it is awarded only to a limited number of analytics and business intelligence providers. Even fewer meet the stringent criteria required for this distinction. Qlik executives view this recognition as a validation of the company’s commitment to providing trusted, governed analytics and practical artificial intelligence solutions.
Brendan Grady, executive vice president and general manager of Qlik’s analytics business unit, emphasized that customers depend on the platform to transform complex data into actionable insights. He noted that users are looking for clarity that drives real-world decisions rather than abstract insights that can become stagnant in dashboards.
Customer Feedback Highlights Strengths
According to the feedback summarized in the Gartner Peer Insights report, Qlik excels in integrating data from diverse sources while maintaining governance and usability. Reviews highlighted the platform’s ability to instill confidence in data quality, provide a comprehensive view across various systems, and enable rapid responses to changing business conditions.
Qlik’s approach aligns with its strategy of delivering context-aware analytics that seamlessly fit into existing data environments. This allows organizations to avoid being locked into a closed technology stack, thereby enhancing flexibility and usability.
The Customers’ Choice recognition follows Qlik’s inclusion as a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This evaluation assesses vendors based on execution and long-term vision. Together, the Magic Quadrant and the Peer Insights Voice of the Customer reports serve as critical tools for buyers, allowing them to balance analyst evaluations with direct insights from users when selecting analytics platforms.
Access to Peer Reviews and Insights
The 2025 Gartner Peer Insights Voice of the Customer report was published on Wednesday. Individual peer reviews are available through the Gartner Peer Insights platform, providing prospective buyers with detailed ratings of vendors across various factors, including functionality, support, and overall experience.
This recognition not only underscores Qlik’s strong position in the market but also reflects its ongoing commitment to meeting the evolving needs of its customers in a dynamic data landscape. As businesses continue to prioritize data-driven decision-making, the demand for effective analytics solutions like those offered by Qlik is likely to remain robust.
