Joe Wicks, the renowned British fitness coach and author, has signed with WME, marking a significant step in his expanding career. Widely recognized as “The Body Coach,” Wicks has cultivated a vast online community and has sold over 5 million cookbooks, establishing himself as a leading figure in health and fitness.
Wicks gained initial fame through his engaging 15-second recipe videos on social media. His brand has since evolved into one of the most followed fitness accounts on platforms like Instagram and YouTube. The launch of his award-winning Body Coach app in 2020 positioned him as a prominent influencer in the UK’s fitness landscape, catering to people of all ages and abilities seeking healthier lifestyles.
Rise to Fame and Philanthropy
During the COVID-19 pandemic, Wicks’ profile skyrocketed with his daily live YouTube sessions titled “PE With Joe.” These sessions attracted millions of viewers, culminating in a Guinness World Record for the “most viewers for a fitness workout live stream on YouTube,” with over 950,000 viewers. Additionally, Wicks showcased his commitment to charitable causes by completing a 24-hour workout challenge that raised more than £2 million (approximately $2.6 million) for Children in Need. His contributions to fitness and charity earned him an MBE for outstanding service.
Wicks continues to diversify his influence, recently launching an animated children’s fitness series titled “Activate,” aimed at promoting physical activity among younger audiences. He is also dedicated to philanthropic efforts through the Body Coach Foundation, which supports various community health initiatives.
Future Endeavors with WME
Under the representation of WME, Wicks intends to broaden his reach across television, digital content, publishing, and live events. His partnership with WME signals a new chapter in his career, potentially unlocking further opportunities to inspire healthy living on a global scale.
As Wicks expands his brand, the collaboration with WME is expected to enhance his visibility and impact, allowing him to continue motivating individuals towards healthier, happier lifestyles.
