URGENT UPDATE: YouTube TV just announced significant improvements for its users, aiming to strengthen its position in the competitive streaming market. The platform has surpassed 10 million subscribers as of 2025, a remarkable growth from 3 million in 2020, and is now enhancing its offerings ahead of the 2026 Winter Olympics starting on February 6, 2026.
In a bold move, YouTube TV has added two new sports channels, NBCSN 2 and NBCSN 3, just in time for the upcoming Olympics, reflecting its commitment to attracting sports fans. This comes as subscriber numbers continue to climb, showcasing the service’s rapid growth despite being a newer player compared to industry giants like Netflix.
Additionally, YouTube TV has rolled out a redesigned Live Guide on its Android and iOS apps, enhancing the mobile experience for on-the-go users. The new user interface (UI) mirrors the TV version launched in 2023, allowing users to browse channels more intuitively. The update includes channel icons repositioned to the left, providing better navigation and increasing information density by showing program details like start/end times and a progress bar.
The Live Guide now features a persistent “Jump to live” button in red, ensuring users can quickly return to live content. A “Sort” menu at the top-left corner allows for personalized channel organization, while long-pressing on a program tile reveals a floating sheet with a live preview, episode description, and options to set reminders or navigate directly to the content.
Despite these updates, some areas of the app still lack the new design language, with older icons visible in the Library and Home tabs. Nevertheless, the improvements are expected to significantly boost user satisfaction, especially among the mobile-first audience.
YouTube TV’s recent updates come amid rising subscription costs across the streaming landscape, with the Bureau of Labor Statistics reporting a 19.5% increase in video subscription prices in December alone. To combat this, YouTube TV has introduced competitive pricing strategies, including a limited-time partnership with Verizon, offering new subscribers a rate of $62.99/month for the first six months with qualifying Verizon services. Another promotional deal provides new users with a reduced rate of $67.99 for five months, down from the standard price of $82.99.
These strategic enhancements and pricing initiatives illustrate YouTube TV’s proactive approach to retaining current subscribers while attracting new ones. As the streaming industry continues to evolve, YouTube TV’s commitment to user feedback and service upgrades is evident, making it a service to watch in the coming months.
Keep an eye on YouTube TV as it continues to innovate and respond to user demands, ensuring its place among the top streaming providers in the U.S. Don’t miss out—update your app to experience the latest features!
