UPDATE: Volvo has officially announced that it will cease production of its last remaining wagon, the V60 Cross Country, in the United States, marking a significant shift towards an all-SUV lineup. The order books for the V60 will close in late January 2024, with U.S. production set to end in April 2024. This drastic decision reflects the overwhelming consumer preference for SUVs over traditional wagons.
Within the U.S. market, Volvo has seen a marked decline in wagon sales, with just 3,630 V60 Cross Country models sold through November 2025. The demise of the V60 follows the earlier discontinuation of the V60 Polestar Engineered, intensifying the brand’s pivot away from wagons. The larger V90 was discontinued globally just months ago, leaving the V60 as the last standing representative of Volvo’s storied wagon heritage.
Volvo’s leadership, now under the ownership of Geely, revealed that consumer trends have left them little choice. “Customers overwhelmingly prefer SUVs,” Volvo stated, highlighting the bitter reality of the automotive market. The company is seeing strong sales in its “XC” SUV models, but the decision to remove wagons from their lineup is a poignant reminder of changing consumer habits.
For those still interested in owning a V60 Cross Country, the base model is priced at $53,495, while the upscale Ultra version starts at $58,795. However, with production winding down, time is of the essence. Potential buyers are urged to act fast, as availability dwindles at dealerships across the country.
Despite the cancellation in the U.S., Volvo has indicated that the V60 will remain available in select international markets. The brand refers to the V60 Cross Country as “this generation of Volvo wagons,” leaving the door slightly ajar for a potential future return of wagons to the lineup. However, as it stands, the transition toward SUVs appears to be a permanent shift.
Sales figures paint a stark picture of the decline of traditional cars: the S60 and S90 sedans fell short of four-digit sales figures, while the V90 Cross Country managed to sell only 731 units before its exit. The reality is clear—maintaining slow-selling models is no longer feasible for automakers grappling with the demand for more versatile, family-friendly vehicles.
While Volvo is closing the chapter on its wagon production, it continues to offer the S90 sedan in select markets, and the upcoming fully electric ES90 liftback suggests that the company is not entirely abandoning traditional car segments. Yet, the trend is unmistakable: SUVs have become the dominant force in the automotive landscape, reshaping consumer preferences and the future of vehicle design.
As the end of the V60 Cross Country approaches, enthusiasts and loyal Volvo fans are left to reminisce about a classic style that has defined the brand for decades. The emotional impact of this shift is palpable, leaving many to wonder if this is truly the end of an era for Volvo wagons—an iconic staple now fading into history.
Stay tuned for further updates as we follow this developing story and its impact on Volvo’s future direction in the automotive market.
