UPDATE: NFL legend Tom Brady has launched a bold campaign, urging Congress to declare the Monday following the Super Bowl as a national holiday. Teaming up with comedian Druski and instant commerce giant Gopuff, the trio aims to address economic disruptions and celebrate a cherished American tradition.
The initiative, called the Super Monday Off Coalition, is more than just a star-studded endorsement. It represents a serious effort to institutionalize a day that many Americans already treat as a de facto holiday. With a financial commitment of millions, this coalition seeks to influence decision-makers in Washington, D.C., to recognize this cultural phenomenon officially.
The campaign underscores a significant truth: the Monday after the Super Bowl sees a staggering $3 billion loss in economic activity due to absenteeism. Brady emphasizes that this day off would not only honor the spirit of competition but also create a predictable work environment for both employees and employers.
In a clever marketing move, Brady and Druski star in Gopuff’s new ad titled ‘Hard Pass’, which humorously captures the dread many feel about returning to work after the big game. The commercial debuted during the Green Bay Packers vs. Detroit Lions Thanksgiving Day game, amplifying its reach and message.
According to a recent Harris Poll, a large percentage of employed Americans support making the day after the Super Bowl an official holiday. Many viewers wish for a day off, and experts believe that recognizing this holiday could mitigate substantial economic disruption.
Gopuff is actively supporting the movement, pledging to donate 1% of its profits from the Super Monday Off collection to the coalition through February 8, 2026. The campaign encourages customers to engage by signing an online petition and contacting their elected representatives.
The push for a national holiday aims to benefit workers, families, and businesses alike. Advocates argue that a day off would allow workers to return refreshed, families to bond over the game, and businesses to plan more effectively.
This comprehensive strategy combines public endorsements, financial backing, and direct calls to action, positioning the Super Bowl Monday holiday as a significant step for national pride. As the campaign gains momentum, Gopuff and its partners will continue to advocate for this cultural shift throughout the football season.
Stay tuned for more updates on this developing story as the Super Monday Off Coalition gains traction in its quest for a new federal holiday.
