UPDATE: Amid a wave of theater closures across the Bay Area, Rialto Cinemas is thriving, offering a unique cinematic experience that continues to attract film lovers. The independently owned theater group, which operates three locations—Elmwood Theater in Berkeley, Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol—is defying industry trends as competitors fall to soaring rents and the rise of streaming services.
Ky J. Boyd, Director of Rialto Cinema, emphasizes the importance of curating thoughtful film selections to draw audiences into their theaters. “You open your doors and hope people come and like what you have to show,” Boyd stated. His passion for cinema, ignited by watching Disney’s “The Aristocats” in Montana, has translated into decades of dedication to independent film and community engagement.
The Rialto Cinemas group has established itself as a beacon for cinephiles, showcasing everything from popular hits like 2023’s “Barbie” to thought-provoking documentaries such as “The Last Class”, which features former U.S. Secretary of Labor Robert Reich. The Elmwood Theater recently hosted sold-out screenings of this documentary, further solidifying its place as a cultural hub.
As theaters like the Albany Twin and California Theater shuttered their doors, Rialto Cinemas has capitalized on the growing demand for intimate, community-focused viewing experiences. “Even if it’s not a sold-out showing, people showing up matters,” said Victoria Carton, a concession clerk at the Elmwood, reinforcing the theater’s commitment to fostering a vibrant film culture.
The charm of Rialto Cinemas lies not only in its diverse programming but also in its historic venues. The Cerrito Theater, built in 1937, and the Elmwood Theater, established in 1919, feature stunning Art Deco architecture that enhances the movie-going experience. Patrons can enjoy delicious meals delivered right to their seats, creating a unique atmosphere that sets Rialto apart from larger chains.
Boyd remains optimistic about the future of independent theaters despite the challenges posed by urban development and rising rents. “The Elmwood District and College Avenue are special,” he noted, urging that the community’s character must be preserved amid ongoing housing proposals. “We’ll lose the soul and lose what makes it special,” Boyd warned, highlighting the delicate balance between housing needs and cultural preservation.
Rialto Cinemas has not only survived but thrived through adversities, including a devastating flood in the 1990s and the global pandemic that changed the film industry landscape. Community support has been crucial, helping them navigate these challenges and maintain a loyal audience eager for diverse cinematic experiences.
With plans for future screenings and special events, Rialto Cinemas invites everyone to experience the magic of films in a communal setting. “It’s always a gamble,” Boyd reflected, “but at the end of the day, the positives outweigh the negatives.”
As movie-goers flock to Rialto Cinemas for their next film, the importance of these independent theaters in preserving the art of cinema has never been clearer. The dedicated staff and passionate management are determined to keep the lights on and the films rolling, ensuring that the love for the silver screen continues to thrive in the Bay Area.
Stay tuned for more updates on this compelling story and support your local independent theaters!
