UPDATE: Millions of families across Japan are diving into a unique holiday tradition, flocking to Kentucky Fried Chicken for Christmas celebrations, a phenomenon that has captivated both locals and foreigners alike. As of December 24, KFC locations are bustling with customers eager to indulge in their festive chicken buckets, biscuits, and fries.
This holiday ritual, which began in the 1970s, resonates deeply with Japanese culture, as traditional Christmas practices are limited. It all started when Takeshi Okawara, manager of Japan’s first KFC franchise, spotted a potential market after overhearing expatriates lament about the absence of turkey dinners during the Christmas season. Seizing the opportunity, Okawara launched a one-day chicken bucket campaign that has now transformed into an annual feast.
Demand for KFC’s Christmas offerings has surged dramatically, with customers placing their orders as early as six weeks in advance. The Christmas Eve rush has become a hallmark of the season, making it the busiest day of the year for KFC in Japan. The special holiday bucket, priced at a steep $37, includes a variety of chicken options and sides, attracting a wave of eager patrons each year.
Joonas Rokka, an associate professor of marketing, emphasizes the cultural significance of this tradition, stating, “It filled a void. There was no tradition of Christmas in Japan, and so KFC came in and said, ‘this is what you should do on Christmas.’” This savvy marketing strategy has cemented KFC’s place in the hearts of Japanese consumers.
Social media is abuzz as influencers and locals share their festive spreads. Megan Elizabeth, a Tokyo-based influencer with 328,000 followers, recently showcased her Christmas bucket, which included a handwritten note and lemon cheesecake, sparking interest among her audience. The blending of Western and Japanese customs has created a unique experience that continues to thrive.
As the Christmas season unfolds, KFC’s promotional event shows no signs of losing momentum. It now accounts for roughly one-third of the company’s annual revenue in Japan, reflecting its significant cultural and financial impact. This year’s celebrations are expected to continue the tradition of joy and indulgence that millions cherish.
Looking ahead, KFC is poised to maintain its role as a staple in Japanese Christmas celebrations. With a successful half-century of this tradition, the company will likely continue to innovate and engage with its customers, ensuring that the holiday spirit remains alive through crispy chicken and festive gatherings.
