UPDATE: The City of Mesa has just launched a critical educational campaign aimed at combating the escalating youth opioid crisis. Partnering with the nonprofit organization The Be Kind People Project, this initiative targets students, educators, and parents within Mesa Public Schools and other local institutions.
The campaign, titled “Be Aware. Be Strong. Be HealthyTM Mesa,” is funded by Mesa’s share of national opioid settlement funds, totaling $4.7 million. It aims to build resilience among young people, empowering them to resist the temptations of drug use and opioid abuse. Mesa Mayor Mark Freeman emphasized the program’s uniqueness, stating, “This is a one-of-a-kind effort that invests in prevention by reaching children where they are.” Freeman underlined the importance of this initiative for the future health of the community, asserting that “by building confidence and resiliency early, we are strengthening the foundation for a healthier and stronger Mesa for generations to come.”
The educational campaign complements a $1 million community grant program that supports seven organizations, including Jacob’s Hope, which aids opioid-impacted newborns. This multifaceted approach underscores Mesa’s commitment to prevention, education, and youth support in the face of a continuing crisis that affects families across Arizona.
“The opioid epidemic continues to devastate families and communities throughout Arizona,” stated Marcia Meyer, Founder and CEO of The Be Kind People Project. She called for broad collaborations and innovative solutions, emphasizing that early engagement with children and families is crucial. “By reaching children and families early with programs that build confidence, kindness, and resilience, we’re equipping Mesa’s students to make safe, healthy choices and lead positive lives,” Meyer affirmed.
The campaign will provide evidence-based, age-appropriate content focused on promoting healthy practices and emotional strength. Renee Parker, Director of Community Partnerships for Mesa Public Schools, expressed gratitude for the initiative, stating, “We are deeply grateful to the City of Mesa for its continued support in helping our schools educate students about the serious dangers of opioid misuse.” She highlighted the potential for impactful outreach through engaging public service announcements developed in collaboration with The Be Kind People Project.
Mesa is the second-largest recipient of opioid settlement funds in Maricopa County, strategically using these resources to address both immediate needs and foster long-lasting change. The official launch of the campaign will take place on October 22 at the Arizona Museum of Natural History. Media representatives are invited to RSVP to witness this significant moment in the fight against youth opioid abuse.
As the crisis intensifies, Mesa’s proactive measures and innovative partnerships offer hope and a blueprint for other communities facing similar challenges. Stay tuned for further updates as this urgent situation develops.
