URGENT UPDATE: New reports confirm that the Honda Prelude has experienced a dismal sales performance, moving only 174 units in its first full month on sale in the U.S. as of December 2025. This shocking figure highlights significant market challenges for Honda as the Prelude struggles to find its footing against established competitors.
The Prelude, priced starting at $43,195, finds itself caught in a competitive landscape. It lacks the sporty edge of rivals like the Subaru BRZ and Mazda MX-5 Miata, while being too impractical to rival compact hybrids like the Toyota Prius. The market’s lukewarm response suggests a disconnect between the vehicle’s appeal and consumer expectations.
Overall sales since its launch in November have reached a mere 204 units, raising questions about demand despite an adequate supply. Current listings on Autotrader reveal 221 brand new Preludes available for sale, indicating that the issue lies not in availability but in consumer interest.
Compounding the sales woes, some dealers are reportedly marking up prices significantly. CarScoops highlighted a case where a Prelude was listed at over $60,000, with many others priced up to $10,000 over the manufacturer’s suggested retail price (MSRP). Such price hikes are likely discouraging potential buyers.
Sales figures for December show the Prelude lagging far behind its competition. The Subaru BRZ sold 229 units, the Toyota GR86 moved 576 units, and the Mazda MX-5 Miata achieved 482 units sold. Even the more expensive Toyota Supra outperformed the Prelude with 277 units sold.
In light of these developments, many enthusiasts and analysts are questioning whether the Prelude’s pricing strategy is sustainable. Honda’s spokesperson previously noted that the U.S. market faces challenges such as tariffs, which inflate costs compared to Canada. This disparity, they argue, significantly affects the pricing strategy and overall demand.
With the Prelude’s sales performance raising alarms, industry watchers are eager to see how Honda will respond to this urgent situation. Will they adjust pricing or rethink their marketing strategy? The stakes are high as consumers look for more competitive options in the sports coupe segment.
As discussions continue, the Prelude’s future hangs in the balance, and car enthusiasts are left wondering if Honda can turn the tide in the coming months. The automotive community is watching closely for any strategies Honda may implement to revive interest in the Prelude.
Stay tuned for more updates on this developing story as Honda navigates these challenging waters.
