BREAKING: Gold’s Gym Southern California has officially sold its 23 locations to EōS Fitness, as confirmed in an urgent email to members on October 29. This significant transition marks a pivotal moment for the iconic fitness brand, originally founded in 1965 in Venice, California.
Members at the affected gyms can breathe easy—EōS Fitness assured that there will be no disruption to services. Current Gold’s Gym members will retain access to their facilities, while EōS members with qualifying memberships will also be able to use these newly acquired locations. However, Gold’s members will need to await further updates regarding when they can access EōS gyms.
EōS Fitness, which boasts over 200 locations across the U.S., is headquartered in Dallas, Texas, just like Gold’s Gym, which moved its headquarters from California to Dallas in 2013. This new acquisition brings together two major players in the fitness industry, enhancing the options available to fitness enthusiasts in Southern California.
The Gold’s Gym brand has long been synonymous with bodybuilding, attracting celebrities like Arnold Schwarzenegger at its Venice flagship location, often referred to as “the Mecca of Bodybuilding.” The sale of these locations to EōS Fitness is not just a business move; it reflects ongoing changes in the fitness landscape amidst evolving consumer preferences.
As this story develops, Gold’s Gym members can expect more communications from EōS regarding access and membership specifics. Fitness fans are encouraged to stay tuned for updates that will impact their workout routines.
This acquisition underscores the shifting dynamics within the gym industry, with larger chains consolidating resources and memberships to create more comprehensive fitness experiences.
Stay connected as more details arise about this major transition in Southern California’s fitness scene.
