URGENT UPDATE: Ford is taking decisive action to reinvigorate its presence in the European market by partnering with Renault to develop and produce new electric vehicles (EVs). This collaboration comes as Ford faces a dramatic decline in sales, delivering just 256,750 cars in the first ten months of 2025, a staggering drop from 1.2 million cars in 2005, according to the European Automobile Manufacturers’ Association (ACEA).
Ford’s market share in Europe has plummeted to 2.9 percent, down from 8.3 percent two decades ago. As the company scrambles for solutions after discontinuing several popular models including the Ka, Fiesta, Focus, and Mondeo, this new alliance aims to boost Ford’s lineup with vehicles engineered in northern France.
The upcoming EVs will be built on Renault’s Ampere platform, with two models expected to debut in early 2028. Although details about these vehicles remain under wraps, Ford assures that they will feature “authentic Ford-brand DNA” and offer unique driving experiences. The partnership will allow Ford to accelerate its electric vehicle offerings while navigating Europe’s intensely competitive automotive landscape.
In a significant move, Ford and Renault’s collaboration also extends to light commercial vehicles, as they signed a letter of intent to explore joint development of small vans. This dual approach not only aims to enhance product offerings but also helps Ford maintain a foothold in a rapidly changing market where competition is fierce.
The decision to rely on Renault for the development of these new EVs raises questions about Ford’s profit margins, given the high costs associated with electric vehicle production compared to traditional combustion models. Experts suggest that, while Ford seeks to differentiate its new models from Renault’s, the shift to electric vehicles will not provide an immediate remedy for the substantial market share loss experienced over the past two decades.
As Ford forges ahead with this new strategy, the automotive industry and consumers alike are watching closely. The success of these forthcoming electric vehicles could determine Ford’s future in Europe, making this partnership critical not just for the company, but for the ongoing evolution of the region’s automotive market.
Stay tuned for more updates on Ford and Renault’s ambitious plans to reshape the landscape of electric vehicles in Europe.
