UPDATE: A new Firehouse Subs location is set to open in Farmingdale, New York, at the end of January 2024, marking an exciting expansion for the popular sandwich chain. This new restaurant will be located inside a Bolla Market convenience store, and it promises to serve the full menu, including fan favorites like the Hook & Ladder and New York Steamer.
The opening comes just weeks after Bolla Market debuted its first Firehouse Subs on November 15, 2023, on Long Island. Sean O’Neill, chief development officer for Bolla Market’s parent company, Bolla Oil, confirmed, “Several more locations are in the works.” While the exact number of future openings remains undisclosed, a spokesperson from Firehouse Subs stated that “there are plans to open more,” urging fans to “stay tuned for more details.”
This expansion is generating buzz across social media, with many diners praising Firehouse Subs as “way better than Jersey Mike’s.” The restaurant’s robust menu includes the Hook & Ladder, featuring turkey, ham, and Monterey Jack cheese, and the New York Steamer, made with corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing.
Bolla Market’s strategy of incorporating fast food franchises into its convenience stores aligns with industry trends: approximately one-third of its 240 convenience stores across New York and New Jersey already house major food brands, including Burger King and Pizza Hut. This growing trend mirrors the recent $566 million acquisition of Potbelly by RaceTrac and the expansion of Hatch Chicken by Rebel Convenience Stores.
As excitement builds for the new Firehouse Subs location, fans are encouraged to visit and experience the delicious offerings firsthand. Keep an eye out for more updates on future openings as Bolla Market continues its expansion in the fast-casual dining sector. This development is not just about sandwiches; it’s a significant shift in how convenience stores are embracing the fast-food model to meet consumer demand.
