ChatGPT Launches Shopping Tool, But Humans Still Outperform

UPDATE: OpenAI has just launched its new shopping tool for ChatGPT, coinciding with the critical Black Friday shopping season. This AI-driven feature promises to revolutionize how consumers search for deals, but early tests reveal that human expertise still reigns supreme in finding the best offers.

As consumers flood online platforms in search of unbeatable discounts this November, the introduction of ChatGPT shopping research aims to streamline deal hunting. TechRadar’s AI Senior Writer recently explored this tool’s capabilities, highlighting its potential while also underscoring its limitations.

During the testing, the AI was tasked with finding the best Black Friday deals on AirPods. Within moments, it generated a tailored shopping guide, asking relevant questions about price range and model preferences. In less than two minutes, ChatGPT revealed current discounts in the UK, demonstrating impressive efficiency.

However, when challenged with a broader request for deals on kitchen air fryers, the AI struggled to match the depth of information available through TechRadar’s curated lists. The tool took seven minutes to suggest only two options, falling short compared to the extensive listings from human researchers.

Why it matters: With Black Friday approaching on November 24, 2023, consumers are eager for reliable resources to maximize savings. While ChatGPT offers a fresh approach to shopping assistance, it remains essential to verify information against expert sources to avoid potential pitfalls.

The primary concern lies in the AI’s tendency to “hallucinate,” potentially leading to inaccurate recommendations. As TechRadar emphasizes, the rigorous vetting process that human researchers undertake is critical to ensuring accurate and beneficial purchasing decisions.

Despite its promise, ChatGPT shopping research is not yet a substitute for the diligent work of experienced deal hunters. The human touch remains vital for confirming deals and ensuring the best value, especially during high-stakes shopping events like Black Friday.

As the holiday shopping frenzy intensifies, consumers are advised to use AI tools like ChatGPT as a supplementary resource, while relying on trusted platforms for verified deals.

Today’s best Black Friday deals include:
– Amazon: Up to 45% off AirPods, TVs, and air fryers
– Apple: iPads starting at $119
– Best Buy: $1,000 off select TVs and laptops
– Walmart: Budget TVs and vacuums from $69

Stay informed with TechRadar for the latest updates and curated deals this Black Friday. Follow us on Google News and TikTok for breaking news, expert reviews, and more.