The media company TOGETHXR successfully generated over four million impressions within 72 hours during the NWSL Championship week, showcasing their innovative approach to live sports content. The collaboration with StudBudz allowed active professional basketball players Courtney Williams and Natisha Hiedeman to engage audiences in a unique crossover event that blended basketball and soccer.
The takeover began on November 19, 2023, coinciding with NWSL Championship Media Day, and continued through the pre-match livestream featuring Megan Rapinoe on November 22, 2023. This collaboration with the NWSL and CBS introduced a fresh concept that merged access, entertainment, and storytelling in a way that is rarely seen in pregame coverage. This innovative platform aimed to connect fans with the action, transforming the matchday experience into an engaging meet-and-greet atmosphere featuring prominent personalities, executives, and even a billionaire owner.
The content produced during this period accounted for a staggering 74% of all social media engagement related to the NWSL Championship match. The three livestream videos alone attracted 1.3 million views across Instagram and TikTok, highlighting the effectiveness of the content strategy employed by TOGETHXR and StudBudz.
During the media day, the StudBudz hosted TOGETHXR’s content capture station on media row, generating reels with players from Gotham FC and the Washington Spirit. The resulting content continued to accumulate views on TOGETHXR’s Instagram, showcasing a variety of segments that resonated with fans.
Among the standout content pieces were:
– “Soccer 101 with the StudBudz,” which received 257,000 views.
– A light-hearted segment where Gotham and Spirit players attempted to compliment each other, garnering 191,000 views.
– A competitive game titled “Grab the Mic,” which attracted 73,000 views.
The NWSL Championship content also featured engaging interviews, including Courtney Williams asking Megan Rapinoe important questions, which alone reached 436,000 views. Another segment, highlighting why Emily Sonnett is a valuable team member, achieved 239,000 views.
The impressive metrics from the TOGETHXR-StudBudz collaboration illustrate the growing influence of innovative media strategies in sports. By effectively engaging fans and creating compelling content, TOGETHXR continues to redefine the landscape of women’s sports coverage.
