Rihanna’s Savage X Fenty brand has officially launched its Valentine’s Day 2026 collection, featuring rising model Vivian Wilson, the estranged daughter of billionaire Elon Musk. This campaign showcases Wilson alongside actress Lovie Simone, actor Michael Cooper Jr., and model Emma Arletta, with the theme centered around the Greek goddess of love, Aphrodite.
The promotional material for the collection, revealed on Tuesday, emphasizes the sultry aesthetic with floral and lace designs. Savage X Fenty teased the launch on social media with captions such as “Aphrodite has entered the chat 🔥” and “Aphrodite is coming. Love season loading… 🥀.” The “Love So Savage” collection features various items, including floral robes and ruffled lace lingerie sets, priced between $22.95 and $94.95 for subscription members.
Wilson’s Rising Profile
This campaign represents a significant milestone for Wilson, who has gained attention for both her modeling career and her outspoken views on her father. Since her appearance on the cover of Teen Vogue in March 2023, she has publicly criticized Musk, calling him a “pathetic man-child” and condemning his political alliances, particularly with former President Donald Trump and his anti-transgender lobbying efforts.
In September, she made her debut at New York Fashion Week and expressed her financial independence during a panel discussion. Earlier this year, Wilson starred in her first fashion campaign, further establishing her presence in the industry. On the same day as the Savage X Fenty campaign launch, she celebrated reaching 1 million followers on Instagram, humorously welcoming “one mil gay people” in her Stories.
Rihanna’s Ongoing Influence
This campaign continues Rihanna’s tradition of leading her brand’s seasonal promotions. The musician and entrepreneur recently welcomed her third child, daughter Rocki Irish, with partner A$AP Rocky on September 13, 2023. As Savage X Fenty continues to innovate in the lingerie market, this latest collection reflects both Rihanna’s creative vision and the rising talent of Vivian Wilson, positioning them as influential figures in contemporary fashion.
