Reserve Care, previously known as Hospice of the Western Reserve, has officially announced its rebranding to better align with its expanded mission in healthcare. For nearly five decades, the organization has provided compassionate end-of-life care, earning a reputation that resonates throughout Northern Ohio. The name change aims to clarify the organization’s evolving role in supporting individuals and families through various stages of serious illness, not just at the end of life.
Over the years, Reserve Care has broadened its services to include care for children with complex medical needs and support for families navigating grief and loss. This transformation reflects a commitment to individuals at multiple points in their healthcare journeys. According to Bill Finn, the president and CEO, the previous name no longer encapsulated the full extent of care being provided.
Understanding the Name Change
Finn emphasized that the decision to rebrand stemmed from a desire for clarity and connection. He noted that the term “hospice” can evoke feelings of fear or uncertainty for some, potentially hindering timely access to support. By adopting the name Reserve Care, the organization hopes to foster a unified identity that encompasses its comprehensive range of services.
The rebranding is not merely a cosmetic change; it reflects the organization’s mission to provide holistic care throughout life’s challenging health moments. Finn stated, “Our mission has not changed. But how people experience us has.” The new name is intended to communicate that support is available beyond end-of-life care, extending to various healthcare needs.
A Commitment to Community and Care
Despite the name change, Reserve Care remains committed to its roots as a nonprofit, community-based organization. Its guiding principles, values, and dedication to personalized, compassionate care remain unchanged. Patients and families will continue to receive services from the same trusted teams that they have come to rely on over the years.
The rebranding coincides with the construction of a new Hospice Care Center on the East Side of Cleveland. This facility aims to serve both patients and the wider community, embodying the core values of Reserve Care. The center is designed to be a space of comfort and connection, reinforcing the organization’s commitment to comprehensive care that extends beyond any single service or moment.
Finn highlighted the importance of listening to the community during this transition. The organization engaged with staff, families, and community members to ensure that the new name resonates with those it serves. “This is not about leaving something behind. It’s about creating a clearer path for people to understand how and when we can support them,” he explained.
As healthcare needs evolve, so too must the organizations that provide it. Reserve Care’s rebranding reflects a proactive approach to meet changing demands within the community. The organization is dedicated to adapting thoughtfully and transparently while remaining rooted in compassion.
In conclusion, Reserve Care stands as a testament to the organization’s legacy while positioning itself for future growth and service. The leadership is confident that the new name will better represent its mission and facilitate a deeper understanding of the comprehensive care available to families and individuals in need. The journey continues under a name that reflects the full measure of care that Reserve Care is proud to provide.
