Paige DeSorbo made a striking impression at the recent New York Fashion Week (NYFW), showcasing a stunning hairstyle that featured products from Tresemmé’s A-list Collection. As she arrived at the Christian Siriano show on March 7, 2024, her hairstylist, Mitchell Ramazon, applied the brand’s popular Dry Texturizing Spray, which has garnered rave reviews for its ability to create a voluminous, tousled look. DeSorbo enthusiastically shared her haircare routine on social media, emphasizing her commitment to transparency in beauty: “The girls know I don’t gatekeep,” she stated.
The transformation began with Tresemmé’s Smoothing Cream, which Ramazon described in an Instagram post as providing “the smoothest blow dry ever” with just two pumps. Following this, he enhanced DeSorbo’s hair with the Lacquer Shine Spray for added gloss. The final touch, the Dry Texturizing Spray, was essential in achieving the desired “glossy” blowout, filled with body and movement.
Tresemmé’s Impact at Fashion Week
DeSorbo was not the only model to rely on Tresemmé products during NYFW. Ksenia Daniela Kharlamova, known for her role in “Heated Rivalry,” also embraced the brand’s offerings during her runway debut at Christian Cowan’s show on March 8, 2024. Her backstage stylist, Justine Marjan, utilized Tresemmé’s Smoothing Cream and Lacquer Shine Spray, along with a Paul Mitchell Detangling Brush and Workable Hairspray to help achieve a sleek, straight hairstyle. Kharlamova expressed her excitement about participating in a runway event, saying, “I’ve been modeling for so long, but I’ve never done a runway. It’s something that was kind of foreign to me, but I’m so glad I did it.”
These moments at NYFW highlight the growing influence of Tresemmé in the fashion industry, particularly during high-profile events. The Dry Texturizing Spray, priced at approximately $13, has received numerous five-star ratings, with fans praising it as a “great product” that exceeded their expectations.
The Future of Rising Stars
As NYFW wraps up, it signals a promising start for emerging talents like DeSorbo and Kharlamova. Both have garnered attention not only for their fashion sense but also for their relatable approach to beauty. Their use of accessible products like Tresemmé demonstrates that high-quality haircare can be within reach for many.
This season’s fashion week showcased not only innovative designs but also the essential role that beauty products play in creating memorable looks. As these rising stars continue to make their mark, audiences can expect to see more of their vibrant styles and the products that help them shine.
This coverage is drawn from insights provided by Hannah Southwick, Commerce Associate Editor for Page Six, who specializes in uncovering affordable celebrity styles and beauty products that keep stars red carpet-ready. Southwick has been contributing to Page Six since 2020, with her work also appearing in major publications such as USA Today and Parade.
