Norristown Launches Hometown Heroes Banner Program for Veterans

Norristown, Pennsylvania, has initiated a new program to honor local veterans through the Hometown Heroes banner initiative. This program will display banners featuring photos and service details of servicemembers along major streets in the town, beginning in 2026. The banners aim to celebrate the sacrifices made by local heroes and strengthen community pride in their military history.

The inspiration for the program came from a visit to Walter Bartasch Memorial Field, where the story of Army Specialist Walter Bartasch was uncovered. Bartasch, a 21-year-old Norristown High School alumnus, was killed in action during the Vietnam War on October 5, 1969. He was a recipient of the Bronze Star, representing the bravery and dedication of Norristown’s servicemembers.

Norristown’s history is rich with tales of valiant veterans, including Winfield Scott Hancock and John F. Hartranft. Hancock, a major general during the Civil War, was a candidate for the presidency in 1880. Hartranft, who served as the 17th governor of Pennsylvania, was awarded the Medal of Honor for his actions at the First Battle of Bull Run. These stories reflect the selflessness and dedication of local residents who served their country.

The Hometown Heroes program is part of a broader movement seen across Pennsylvania, where towns display banners on light and utility poles to honor their local heroes. Each banner will showcase a picture of the servicemember, their branch of service, and the era in which they served. The program will begin with the first banners being displayed on Main Street, DeKalb Street, Markley Street, and West Marshall Street.

In total, 160 poles have been identified for this initiative, with banners displayed from May until Veterans Day each year. After a two-year tenure, each banner will be given to the sponsoring individual or family. The cost to sponsor a banner is $135.

The municipality of Norristown is collaborating with Anne Henning Scheuring, a former councilwoman from Lansdale who has successfully implemented similar programs in various towns since 2016. Scheuring’s initiatives have led to over 500 banners being displayed in surrounding areas, and Norristown anticipates a robust response that could exceed this number.

The town’s commitment to honoring its veterans is underscored by its historical seal, which features the Latin phrase “fervet opus,” meaning “the work boils.” This phrase highlights Norristown’s vibrant history and ongoing efforts to recognize the contributions of its residents.

As Veterans Day approaches, Norristown encourages the community to participate in the Hometown Heroes program. Residents can learn more about the initiative by visiting the official website at norristown.org/683/Hometown-Heroes or by stopping by Norristown Municipal Hall located at 235 E. Airy St.

The Hometown Heroes banner program not only serves to honor local veterans but also aims to educate residents about the rich history woven into the fabric of Norristown, ensuring that the stories of those who served are not forgotten.