Meghan Markle is generating excitement for a new product release from her brand, As Ever. The 44-year-old royal utilized social media to hint at a forthcoming launch, urging followers to “save the date” for October 28, 2025. In a recent post on the brand’s account, Markle shared a video clip featuring a card that reads, “tis the season,” suggesting a holiday-themed product is on the horizon.
Details Surrounding the Launch
The product will officially be available starting at 9:00 AM PT/12:00 PM ET on the specified date, according to a report by Daily Express UK. Prior to this announcement, Markle had teased her audience with a cryptic video filmed in a wooded area, which simply stated the same date without divulging specific details about the upcoming release.
Accompanying her latest video, Markle included a caption that read: “Save The Date 10.28.25.” This has piqued the interest of her followers, who are eager to know more about what is coming. Adding to the intrigue, she later posted a quick video on the @asever brand Instagram story showing what appeared to be jam being spread, shortly after her initial tease.
A Growing Brand Portfolio
Markle’s venture into the lifestyle brand space began earlier this year, and As Ever has already introduced a diverse range of products. So far, the brand has offered items such as wines, preserves, crepe mixes, and flower sprinkles. The latest addition to her product line was a Sauvignon Blanc wine, following the successful launch of her 2023 and 2024 Napa Valley Rosé.
Fans of Markle’s brand are advised to act quickly, as previous product launches have seen items selling out within an hour. The anticipation surrounding this upcoming release showcases the growing influence of Markle in the lifestyle and consumer market.
Markle’s ability to engage her audience effectively is evident, especially as she balances her professional endeavors with family life. Recently, she shared a video capturing a family trip to a pumpkin farm with her husband, Prince Harry, and their children.
As the launch date approaches, many are keen to see how As Ever will continue to evolve and what impact it may have on the lifestyle brand landscape.
