A new sneaker collaboration between SoleFly and Air Jordan pays homage to Miami’s vibrant culture and the journey of SoleFly’s founder, Carlos Prieto. The SoleFly x Air Jordan 3 “Fruits Of Our Labor” is set to launch on December 4, 2023, in conjunction with Art Basel at the Palacio de Los Jugos. A broader release will follow on December 5, 2023, extending availability to fans in Mexico and Colombia.
The design of the sneaker is deeply rooted in Prieto’s family history, tracing their path from Cuba to Miami. The color palette reflects this narrative, featuring shades of orange and green that evoke the local produce markets and culinary richness of the area. This collaboration continues a legacy of storytelling through sneakers, where designs serve as a canvas for cultural expression and identity.
The Air Jordan 3 model has previously been celebrated for its ability to convey narratives, and the “Fruits Of Our Labor” edition is no exception. The sneaker’s rich materials and thoughtful design elements embody Miami’s essence. The upper features a clean off-white base complemented by green suede wrapping around the toe and a dark green heel counter. A striking burnt orange suede back panel adds contrast, while a cream midsole and gum outsole complete the look, accented with green and orange touches.
SoleFly will host a raffle beginning on December 2, 2023, providing fans an opportunity to secure a pair of these limited-edition sneakers. The retail price is set at $230. Images released showcase the sneaker’s premium materials and craftsmanship, paving the way for a detailed rollout.
As anticipation builds for this unique release, sneaker enthusiasts and collectors are already discussing the cultural significance of the design. The collaboration between SoleFly and Air Jordan not only highlights Miami’s heritage but also serves as a reminder of how sneakers can encapsulate personal and familial stories.
The SoleFly x Air Jordan 3 “Fruits Of Our Labor” stands as a testament to the power of storytelling in fashion, bridging the gap between personal history and contemporary style. With its roots firmly planted in Miami’s vibrant culture, this sneaker is poised to make a significant impact in the sneaker community.
