Snoop Dogg had the honor of carrying the Olympic torch through the streets of Northern Italy on Wednesday, marking a significant moment ahead of the 2026 Winter Olympics set to take place in Milan and Cortina. The iconic rapper donned a white tracksuit as he participated in this ceremonial relay, expressing his excitement and commitment to spreading “peace and love” to athletes and fans alike.
In a heartfelt message shared via social media, Snoop Dogg stated, “I’m showing peace and love and it’s an honor to have this torch in my hand right now. I want to spread a whole lot of love to the athletes, to the people of Italy, to the whole world right now. Because that’s what the Olympics is all about.” His enthusiasm highlights the spirit of unity and celebration that the Olympic Games aim to promote.
Snoop Dogg Takes on Unique Role for Team USA
For this year’s games, Snoop Dogg has been appointed as the first-ever honorary coach for Team USA. In a post on LinkedIn, he elaborated on his new role, stating, “I’m jumping in as Team USA’s first honorary coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play.” He emphasized his intention to motivate the athletes and provide insight into their journeys, adding that he aims to uplift those who support their dreams.
In addition to his coaching role, Snoop Dogg will contribute to NBC’s coverage of the Winter Olympics. He has recently made appearances in the NBA broadcast booth and expressed his excitement about returning to the Olympic scene. “I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” he stated in a September announcement, as reported by The Hollywood Reporter. “The D-O double G will be on the scene. I am looking forward to celebrating with the athletes and their families.”
Winter Olympics Coverage and Schedule
The opening ceremony for the Winter Olympics is scheduled for February 6, 2026, and will run until February 22. Multiple networks, including NBC, USA Network, CNBC, and NBCSN, will provide extensive coverage of the events. Snoop Dogg will be delivering updates and engaging with viewers alongside host Mike Tirico, a collaboration that promises to bring a fresh and lively perspective to the games.
As the countdown to the Winter Olympics begins, Snoop Dogg’s involvement highlights the blending of sports and entertainment, showcasing how cultural icons can enhance the excitement surrounding such global events. The anticipation for the games is building, and with Snoop Dogg’s unique contributions, the festivities are set to resonate with audiences worldwide.
