Subscribers to Netflix in the United States are facing a challenge accessing one of 2024’s most talked-about romantic dramas, It Ends With Us. The film, which is set to be released on August 9, 2024, is not available on Netflix’s ad-supported tier, limiting access for users looking to enjoy the film without paying the full subscription price.
As of January 2026, Netflix’s ad-supported plan continues to restrict access to 145 titles, which represents approximately 1.85% of its total library of 7,834 titles. This limitation arises from ongoing licensing agreements that complicate the integration of advertising with certain content. Despite Netflix’s efforts to resolve this issue since the launch of the ad tier in November 2022, high-profile films like It Ends With Us remain excluded.
Film’s Reception and Themes
It Ends With Us has generated significant discussion regarding its sensitive portrayal of challenging themes, including domestic violence and complex relationships. The adaptation of Colleen Hoover’s renowned novel has been praised for its careful handling of difficult subjects, particularly under the direction of Justin Baldoni and the performance of Blake Lively.
Critics have noted the film’s maturity, particularly through the decision to age its characters, which adds depth to the protagonist Lily’s journey. A review from Collider highlights the film’s commitment to empowering survivors and its avoidance of romanticizing abusive relationships. The adaptation has been described as a powerful portrayal that addresses generational cycles and reclaiming agency.
“The film is sensitive to the main topic, and its performances and direction allow for Lily’s experience to empower survivors,” the review states.
While the film has received acclaim, it has also faced criticism for its portrayal of certain characters, particularly the underdevelopment of Atlas, and its use of flashbacks. Despite these critiques, reviewers agree that the film succeeds in translating the emotional weight of the source material to the screen.
Impact on Viewership
The absence of It Ends With Us on the ad-supported tier raises questions about accessibility for viewers who may wish to watch the film without committing to a higher subscription. For those who see the film listed, the prompt to upgrade to a more expensive plan may deter potential viewers, reflecting a broader challenge Netflix faces in balancing its pricing structure with licensing constraints.
As discussions around the film continue, its polarizing nature reflects a broader cultural conversation about the representation of sensitive topics in media. The film’s release is poised to be a significant event in 2024, but its limited availability on certain subscription tiers may influence how widely it is viewed and discussed.
