The rise of the animated franchise KPop Demon Hunters highlights the profound impact of personal challenges on creativity. Songwriters, including the talented EJAE, have transformed setbacks into a remarkable success story, culminating in the creation of the hit song “Labor of Love.” This journey reflects a deep commitment to artistry that resonates with fans worldwide.
EJAE’s Journey Through Adversity
EJAE, born Kim Eun-jae, has been immersed in the world of K-pop since she was just 11 years old. After more than a decade as a trainee, she faced a significant turning point when she was dropped from her record label at the age of 23. Reflecting on her experience, she shared with Deadline, “I never knew that songwriting would ever be a thing for me. It was never in the cards, but it still happened in an organic way.”
Following her departure from the label, EJAE encountered a challenging period of self-discovery. “I was struggling to find out what I was supposed to do,” she recalled, noting that she turned to music production and became inspired by the vibrant Soundcloud community. This shift allowed her to explore new creative avenues, leading her to produce beats and engage with a different aspect of the music industry.
As she navigated this new landscape, EJAE realized the toll that social media pressures could take on mental health. She candidly admitted, “I don’t have thick skin. I got my feelings hurt when people talked about my appearance.” This self-awareness prompted her to prioritize mental health, especially after witnessing the tragic losses of friends in the industry. “I thought it was a big sign that I needed to prioritize my mental health,” she explained. “And I’m very glad I did.”
A Collective Effort in Creativity
Joining EJAE in the songwriting process for KPop Demon Hunters is Mark Sonnenblick, who also shared insights about the project’s inception. “All of this reception is inspiring,” Sonnenblick stated. He emphasized the collaborative effort behind the film, which involved numerous artists and executives dedicating their passion to a concept that, while seemingly straightforward due to the popularity of K-pop, was anything but simple.
Sonnenblick further elaborated on the emotional investment of the team: “This was such a labor of love for something that isn’t big IP, and to see the response that the audience has had and the love of the fans… that’s the only reason why we’re even in these conversations.” His gratitude reflects the importance of audience engagement and the organic growth of the franchise through word-of-mouth and community support.
As KPop Demon Hunters continues to gain traction, it serves as a testament to the resilience of its creators and the power of authentic storytelling in the entertainment industry. The journey from personal challenges to collective success underscores the importance of mental health and creative perseverance in achieving one’s dreams.
The success of “Labor of Love” stands as a reminder that setbacks can lead to unexpected triumphs, resonating with audiences who appreciate the heartfelt efforts behind the burgeoning franchise. As the franchise develops, its creators remain committed to sharing their unique vision with the world, fostering a deeper connection with fans globally.
