DreamWorks Animation is expanding its popular franchise, ‘The Bad Guys’, with a new prequel series set to premiere on Netflix. This series will explore the origins of the titular characters, providing insights into how the team came together and their initial foray into a life of crime. The show is designed to attract both new viewers and fans of the original films, with its accessible storyline requiring no prior knowledge of the franchise.
The new series introduces a fresh voice cast, departing from the original actors who lent their talents to the films. While the blockbuster movie featured an all-star lineup including Sam Rockwell and Marc Maron, the prequel will see Michael Godere take over the role of Wolf and Chris Diamantopoulos step in as Snake. Other changes include Ezekiel Ajeigbe, Raul Ceballos, and Mallory Low as replacements for Craig Robinson, Anthony Ramos, and Awkwafina, respectively.
This expansion into television follows the successful launch of multiple holiday specials from the franchise, which have been well received by audiences. The first film in the series, released in 2022, grossed over $250 million worldwide, while the sequel achieved $237 million earlier this year. These figures demonstrate the franchise’s strong performance, making the prequel a strategic move for DreamWorks.
The creative team behind the series aims to maintain the charm of the original while presenting a new narrative that can stand on its own. The prequel, titled ‘Breaking In’, will delve into the backstories of the characters, enriching their development and giving viewers a deeper understanding of their motivations.
As DreamWorks continues to build its presence in the streaming market, the success of ‘The Bad Guys’ prequel may pave the way for further expansions of the franchise. With Netflix as a platform, the show has the potential to reach a wide audience and engage younger viewers drawn to animated series.
The show is expected to appeal to children looking for entertaining content without the need to watch previous installments. This accessibility could contribute to the series’ success in capturing a new demographic, ensuring that ‘The Bad Guys’ remains a relevant and beloved franchise for years to come.
