Paramount+ will implement a subscription price increase starting in January 2026, following the recent announcement of Taylor Sheridan‘s departure from the platform. This decision comes as the streaming service grapples with financial pressures and seeks to enhance its content offerings.
The new pricing structure includes a $1 increase for both the ad-supported Paramount+ Essential plan, which will now cost $8.99 per month, and the ad-free Paramount+ Premium plan, which will rise to $13.99 per month. Annual subscription options will also see a hike, with the Essential plan priced at $89.99 and the Premium plan at $139.99 for 2026, up from $59.99 and $119.99, respectively.
Strategic Changes Following Financial Results
The price adjustments follow a merger earlier this year between Paramount and Skydance, which aims to bolster the streaming service’s content portfolio. According to reports from Variety, this move is part of a broader strategy to address a decline in TV advertising revenue and distribution fees reported in the third quarter of 2025.
While the $1 increase may seem nominal, it reflects a growing trend among streaming services to raise prices. Recently, Disney+ also announced its subscription cost increase. As the streaming market continues to evolve, Paramount+ faces challenges in retaining subscribers, especially with Sheridan’s exit looming.
Impact of Taylor Sheridan’s Departure
Taylor Sheridan has been a pivotal figure for Paramount+, primarily known for creating the hit series Yellowstone and its successful spin-offs, including 1923 and 1883. His departure was confirmed by Deadline in late October, with his current contract set to expire in 2028. Following his exit, Sheridan will transition to NBCUniversal, where he has signed a new deal effective January 1, 2029.
While Paramount+ has other popular offerings, such as Mayor of Kingstown and Tulsa King, the loss of Sheridan’s creative input raises questions about the future of scripted dramas on the platform. His ability to engage audiences has been a significant draw for subscribers, and many are left wondering how his absence may impact viewer retention.
In light of these developments, Paramount+ must not only adjust its pricing but also focus on attracting new subscribers through content innovation. The recent $7.7 billion deal with the UFC for exclusive rights could potentially enhance the service’s appeal, particularly in 2026 when new offerings are expected.
As Paramount+ navigates these challenges, the streaming landscape remains highly competitive. With viewers continuously evaluating their subscription options, the upcoming price adjustments and content strategy will be crucial in determining the platform’s subscriber base in the coming years.
