URGENT UPDATE: Tesla’s electric vehicle registrations in the UK have plummeted to just 511 units in October 2025, marking a stark decline from 971 units in October 2024 and a dramatic drop from 2,677 units in October 2023. This latest data raises serious concerns about the automaker’s future in its largest European market.
The October 2025 figures reveal that Tesla has suffered its worst month of deliveries this year across 12 of its 15 biggest European markets. This is particularly alarming as the company previously saw stabilizing sales in Europe. The sudden downturn reflects an alarming trend that could be exacerbated by Elon Musk’s controversial political commentary, which many believe is impacting demand.
In recent months, Musk has faced backlash for his support of the far-right AfD party in Germany, and his incendiary remarks regarding UK politics have led to a staggering 80% unfavorability rating among UK residents. His assertion that “Civil war is inevitable” has only fueled the fire, leading critics to suggest that his rhetoric is damaging Tesla’s reputation and sales potential.
Tesla currently operates over 50 stores in the UK, averaging less than 10 vehicles sold per location for the entire month of October. The company’s decline in demand mirrors the struggles it has faced in Germany, where competition is intensifying. With BYD expected to surpass Tesla in overall UK sales for 2025, the situation is becoming increasingly precarious for the American automaker.
Industry analysts warn that Tesla’s stagnant EV lineup, coupled with Musk’s controversial public persona, is allowing competitors like BYD to take advantage of a growing market. The rapid shift towards electric vehicles in Europe has made Tesla’s current predicament even more alarming, as the company risks being left behind.
The implications of this decline extend beyond sales figures. If Musk’s actions continue to alienate potential customers, Tesla could face long-term repercussions in Europe similar to those observed in the US, where his behavior is estimated to have cost Tesla around 1 million sales over the past three years.
As the competitive landscape evolves, all eyes will be on Tesla to see if they can recalibrate their strategy amid growing competition and a changing market dynamic. The next few months will be critical for the automaker, as it must address not only its sales strategy but also the public perception shaped by its CEO’s actions.
Stay tuned for the latest updates as we continue to monitor this developing story.
