The high-performance sun and skincare brand, burnd, announced significant partnerships with various organizations focused on health and outdoor sports on February 26, 2026. This initiative aims to advance sun safety and promote well-being across multiple sectors, aligning with burnd’s commitment to innovation and community engagement.
Founded by Dr. Mark Mitchnick and his son Malachy Mitchnick, along with former birddogs CMO John Barnett, burnd is collaborating with AIM at Melanoma, the Veteran Golfers Association (VGA), Honcho Pickleball, and the National Ski Patrol (NSP). Each partnership reflects the brand’s dedication to promoting prevention, performance, and outdoor excellence.
“At burnd, we choose partners the same way we choose friends, thoughtfully and with shared purpose,” said Malachy Mitchnick, CEO of burnd. He emphasized that the collaborations include organizations dedicated to various important causes, from cancer prevention to veterans’ wellness and the safety of mountain professionals.
In its product line, burnd is committed to delivering medical-grade sun protection. The flagship item, burnd SPF 41, is a lightweight, highly water-resistant hybrid sunscreen designed for extreme conditions. Additionally, the brand offers the burnd Restore Serum, which supports the skin’s microbiome and helps rebuild its natural barrier. Three more product launches are slated for 2026 to complete the skincare system.
The brand’s philosophy prioritizes evidence-based practices over marketing gimmicks. “We take a rigorous approach to testing and ingredient selection, ensuring our products deliver real results,” added Mitchnick. This meticulous methodology extends to their partnerships as well.
The VGA President and CEO, Josh Payton, highlighted the significance of sun protection for veterans. “Our Veterans have protected this nation — the least we can do is help protect them. We’re proud to work with a sunscreen partner that delivers products that actually work,” he stated. The association aims to enhance the health and well-being of military veterans through the sport of golf, reinforcing the importance of community and camaraderie.
The partnership with AIM at Melanoma is particularly notable, as it focuses on advancing research for melanoma patients. The organization manages a collaborative tissue bank that aids researchers in developing immunotherapies and other treatments. This collaboration underscores burnd’s commitment to supporting scientific progress in skin health.
Honcho Pickleball, the largest amateur pickleball community in the United States, is another key partner. The organization hosts leagues and tournaments across more than 60 locations, making it an ideal platform for promoting sun safety in one of the country’s fastest-growing sports.
Lastly, the National Ski Patrol plays a crucial role in ensuring safety on the mountains. Their partnership with burnd emphasizes the need for effective skincare solutions against high-altitude sun exposure and extreme weather conditions.
As burnd expands its reach through these partnerships, it continues to advocate for a healthier, more active lifestyle, facilitating safe outdoor experiences for all. For more information about their products and initiatives, visit getburnd.com or follow them on social media at @burndskincare.
