Valve Corporation, known for its popular digital distribution platform Steam, has a unique way of rewarding top-performing game developers. After years of anticipation, the developers at Aggro Crab, creators of the successful title Peak, finally received a coveted box of chocolates from Valve—an acknowledgment of their impressive sales achievements.
Each year, Valve sends a box of fancy chocolates to developers whose titles generate around $800,000 in annual revenue on Steam. This tradition has sparked both excitement and envy among developers. In a recent interview, Nick Kaman, co-founder of Aggro Crab, expressed his frustration about not receiving the chocolates in previous years, particularly while sharing office space with Mega Crit, the team behind the hit game Slay the Spire. “Every year they got fucking chocolates that we didn’t,” Kaman stated, highlighting the competitive spirit among developers.
The turning point came after Aggro Crab’s title Peak achieved notable success in 2025. The game not only captured the attention of players but also exceeded the sales threshold set by Valve. As a result, the team was finally included in the “chocolate tier” and received their long-awaited gift, bringing a sweet conclusion to their years of waiting.
This tradition is not just about the chocolates; it symbolizes recognition and success within the gaming industry. According to marketing consultant Chris Zukowski, the chocolates serve as a lighthearted reward for developers who contribute significantly to Valve’s platform. The gesture reinforces the relationship between Valve and its developers, fostering a sense of community and achievement.
Kaman noted that the wait for the chocolates was compounded by their previous near-miss in 2024, when Aggro Crab’s revenue from Another Crab’s Treasure fell just short of the threshold. An email to Valve received an apology, but the disappointment lingered as the team watched their neighbors at Mega Crit celebrate year after year with their sweet gifts.
With this year’s success, Aggro Crab’s victory serves as a reminder of the competitive nature of the gaming industry and the rewards that come with hard work and dedication. As they celebrate receiving their chocolates, the team can take pride not only in their achievements but also in the recognition from one of the industry’s most influential companies.
This story highlights the importance of community and recognition in the gaming world, illustrating how even small gestures can have a significant impact on developers’ morale and motivation. As the gaming landscape continues to evolve, such traditions may play a vital role in fostering a supportive environment for creators.
