Controversy erupted on social media after fans of the K-pop group NewJeans flooded the Instagram account of popular YouTuber MrBeast with comments urging him to buy HYBE, the management company of various K-pop acts. This surge of comments followed the recent termination of Danielle‘s contract with ADOR, the agency that manages NewJeans. The situation has sparked significant discussion within both international and Korean fan communities.
In a post shared by MrBeast, fans inundated the comments section with pleas for him to intervene on behalf of NewJeans, specifically in hopes of reinstating Danielle. The comments, which were highlighted on the Korean online forum theqoo, drew ridicule from many Korean netizens who found the reactions of the fandom excessive. Comments ranged from disbelief at the fervor of the fans to outright laughter, with one user stating, “I’ve never seen a fandom like this before, seriously.”
The situation intensified as discussions of the internal dynamics at HYBE and ADOR became public. Reports have emerged suggesting that HYBE may have engaged in smear campaigns against Min Hee Jin, the CEO of ADOR, amid the turmoil surrounding NewJeans. This has further fueled the unrest among fans, who are increasingly vocal about their desire for NewJeans to distance themselves from HYBE’s influence.
As the saga continues, the demands from fans for NewJeans to remain separate from HYBE idols have grown louder. The backlash has been particularly directed at HYBE’s actions surrounding the return of NewJeans to the company, with many expressing their dissatisfaction through social media channels. The fervent calls for action highlight a growing divide in the fandom, and the ramifications of Danielle’s contract termination are still unfolding.
The conversation around the actions of both HYBE and ADOR is evolving rapidly, with fans remaining engaged and vocal about their sentiments. The incident serves as a reminder of the intense emotions that can surround popular music groups and their management, as well as the power dynamics at play in the K-pop industry.
As this story develops, it remains to be seen how the actions of MrBeast and the broader fan community will impact the future of NewJeans and their relationship with HYBE and ADOR. The unfolding narrative speaks to the intersection of celebrity influence and fan activism in an increasingly connected world.
