For the first time in its 137-year history, the Rose Parade will stream live on TikTok, allowing audiences worldwide to engage with the New Year’s Day celebration in a new and dynamic way. The Tournament of Roses announced this innovative initiative, which will feature a one-hour live broadcast beginning on January 1, 2024, at 08:00 PST on the parade’s official TikTok page.
This collaboration with TikTok aims to provide a creator-driven perspective on the iconic event. Co-hosted by popular TikTok creators Challan Trishann and Pressley Hosbach, the broadcast will take viewers behind the scenes and to the intersection of Orange Grove and Colorado Boulevard, showcasing the parade’s stunning floral floats, vibrant marching bands, and impressive equestrian units.
Throughout the hour-long livestream, Trishann and Hosbach will be joined by special guests Brandon Hurst and Nana Kakyiri. Hurst, known for his successful plant business and engaging live shopping streams, will offer insights into the artistry and craftsmanship behind the floral displays. Kakyiri, an equestrian enthusiast and host of the podcast “The Horse Girls,” will share her expertise on the parade’s esteemed equestrian units, highlighting the skill and tradition involved.
The introduction of a TikTok livestream is part of the Tournament of Roses’ broader strategy to expand its audience and enhance accessibility to the parade. This initiative complements existing livestream options available through traditional broadcast partners and the official online stream.
Mark Leavens, president of the Tournament of Roses, expressed excitement over this new venture, stating, “With this first-ever TikTok LIVE stream, we’re thrilled to invite a new generation of Parade fans to experience the magic of the Rose Parade from a fresh, creator-led lens.” He emphasized that TikTok’s global community, combined with the insights of talented creators, will present the spirit of New Year’s Day in a novel and engaging format.
Officials believe that incorporating TikTok into the broadcasting lineup will not only attract younger viewers but also enhance the overall experience for fans around the world. As the Rose Parade continues to evolve, this initiative represents a significant step toward embracing modern technology and social media platforms, ensuring that the traditions of the Rose Parade remain relevant and accessible.
The Rose Parade, a hallmark celebration in Pasadena, California, features elaborate floats adorned with flowers, showcasing the creativity and dedication of the participating organizations. With its rich history and cultural significance, the addition of a TikTok livestream is set to enhance this beloved event, inviting fans to join in the festivities from anywhere in the world.
