BREAKING: Park Jeong Min has just been crowned the top rising actor in brand reputation for December 2025, according to a comprehensive analysis by the Korea Corporate Reputation Research Institute. This analysis, which examined a staggering 53,171,721 pieces of data from November 26 to December 26, 2025, reveals how consumer behavior influences brand consumption in the entertainment industry.
In a stunning revelation, Park Jeong Min outperformed prominent actors Lee Jun Ho and Lee Je Hoon, who secured the second and third spots, respectively. The brand reputation index is calculated based on key metrics including participation, media interest, communication, and community engagement—factors vital to understanding consumer relationships with rising actor brands.
Park Jeong Min achieved an impressive overall brand reputation index of 5,165,198, with a participation index of 880,636, a media index of 1,775,836, a communication index of 1,427,370, and a community index of 1,081,356. This surge underscores his position as a trendsetter in the industry.
Lee Jun Ho, with a brand reputation index of 2,744,534, garnered a participation index of 143,439, media index of 629,592, communication index of 1,353,605, and community index of 617,898. Meanwhile, Lee Je Hoon’s ranking, with a total index of 2,424,471, reflected a participation index of 285,714, media index of 870,976, communication index of 845,336, and community index of 422,446.
Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, stated, “According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place.” He emphasized the growing recognition of Park as a trendsetter and noted the solid reputation of Lee Jun Ho as a dependable actor. Lee Je Hoon, now a series drama icon, continues to capture audience attention.
This latest data reflects a significant shift in consumer interest across the entertainment landscape. The analysis targeted top-tier brands in various categories, including drama actors and advertisement models, indicating how actors are evolving through consumer engagement.
As these rankings create waves in the industry, fans and followers are encouraged to keep an eye on these rising stars as they navigate their careers. With Park Jeong Min leading the charge, the dynamics of celebrity influence and brand reputation are more crucial than ever in shaping the future of the entertainment world.
Stay tuned for more updates and insights into how these trends will continue to unfold in the coming months. Share your thoughts on these rankings and their implications for the actors involved.
