UPDATE: Chicago sports retailers are experiencing an explosive surge in sales of Bears merchandise, with a staggering 41% increase compared to last year, just as the team gears up for the playoffs. This unprecedented demand is fueled by the Bears’ recent winning streak, including a thrilling comeback victory against the Green Bay Packers, marking their first playoff appearance since January 2021.
At Clark Street Sports, which operates eight stores across the Chicago area, co-owner Jason Caref reported an undeniable frenzy among fans. “Christmas came early for our company this year,” Caref stated, emphasizing that the excitement surrounding the team has transformed the shopping landscape. Online and in-store sales have been robust, with customers flocking to the Albany Park location, where store manager Fatima Reynoso noted it has been the busiest week she has seen in her four years at the shop.
Shoppers are eager to grab their Bears gear, with fans like Camilo Cumpian purchasing hats as tributes to the team’s history. “If we’re lucky, history will repeat itself,” he said, recalling his childhood memories of the Bears’ Super Bowl XX victory. The emotional connection to the team runs deep, with fans hoping to pass on their love for the Bears to the next generation.
Wrigleyville Sports, located at 959 W. Addison St., is also witnessing an uptick in sales, with general manager Devin Carlstrom confirming, “Sales have been crazy.” Popular items include “Good, Better, Best” T-shirts and sweatshirts, referencing coach Ben Johnson’s slogan. “Anything with the Bears is flying off the shelves,” he added, highlighting the growing demand for team apparel.
Small businesses, including local card and sports memorabilia shops, are also benefiting from the Bears’ success, recovering from the challenges posed by inflation and previous struggles on the field. Caref noted the difficulty of selling merchandise for underperforming teams, but this season marks a pivotal turnaround.
Fans across Chicago are rallying behind the Bears. Addam Haynes, a Jefferson Park resident, expressed his excitement: “It’s exciting to wear their clothes. The whole city is behind them.” Even casual fans like Xiomara DeLeon are feeling the buzz, with many optimistic about the team’s future.
At Clark Street Sports, jerseys of rising stars like running back Kyle Monangai and tight end Colston Loveland have been hot commodities, selling for $130 and $175 respectively. Caref reported that Monangai jerseys sold out within 48 hours. Bears-branded winter gear, including hats and gloves, has also been a hit as temperatures drop.
Retailers are preparing for even more excitement as new merchandise declaring the Bears division champions awaits approval from the team’s performance. “As soon as they win, we can sell it,” Caref stated, showing confidence in the team’s trajectory.
The Bears’ resurgence has not only rekindled the spirit of the franchise but has also fostered a sense of community among fans and businesses alike. Wes Nunez, an associate at Clark Street Sports, remarked on the pride fans feel: “Football brings the community together. Everyone is proud to be a Chicagoan now.”
As the Bears gear up for their playoff run, retailers are poised for continued success, and the atmosphere in Chicago is electric. The urgency is palpable; fans want to show their support, and retailers are ready to meet the demand. With the playoffs on the horizon, all eyes are on the Bears as they look to make a historic run.
