Gravity Media has outlined its sustainability objectives following the release of its inaugural Environmental, Social, and Governance (ESG) report titled “Our People and Our Environment.” This report highlights significant milestones in the company’s commitment to more environmentally friendly practices, including the introduction of its first fully electric 19-tonne tender vehicle. Notably, Gravity Media has become the first outside broadcast (OB) supplier included in the BAFTA albert sustainable supplier directory.
Group ESG Director Rohan Mitchell expressed pride in the transparency demonstrated in the report. He stated, “Gravity Media wanted to be among the first in our sector to openly share both our environmental and social performance. This isn’t just about showcasing our achievements; it’s about demonstrating how we’ve reconfigured our approach to sustainability and inviting collaboration with our industry peers.”
Mitchell emphasized the importance of openly sharing carbon data and addressing industry challenges. He added, “Real progress happens when we’re willing to have frank conversations about what’s working and what isn’t. We hope this encourages others in the industry to adopt a similar approach as we’ll only tackle these challenges together.”
Key Highlights from the ESG Report
Gravity Media operates over 100 outside broadcast trucks, flypacks, and specialist camera and RF equipment, in addition to more than 30 studios and facilities worldwide. As a global entity, the company has adopted a data-driven strategy for its decarbonisation efforts. Mitchell noted the focus on identifying quick wins while aligning resources with the most emissions-intensive areas.
The report reveals that Gravity’s emissions inventory aligns with the widely-recognized GHG (Greenhouse Gas) Protocol Corporate Accounting and Reporting Standard and the ISO 14064-1:2018 specification. It discloses that the majority of the company’s carbon footprint comes from Scope 3 emissions—indirect emissions across the value chain—totaling 53,968 tCO2e. In comparison, Scope 1 emissions (direct emissions from assets controlled by Gravity) amount to 4,840 tCO2e, while Scope 2 emissions (indirect emissions from purchased electricity, heat, or cooling) reach 4,510 tCO2e.
Mitchell acknowledged that Scope 3 emissions represent Gravity’s biggest challenge but indicated that the company is addressing it through various initiatives. For business travel, the firm has developed a crew database to source local talent and is collaborating with its travel management agency to prioritize eco-certified hotels. He remarked, “The key is getting better activity data.”
Collaboration and Future Goals
Mitchell further discussed the critical role of supply chain engagement, highlighting ongoing collaboration with clients and freight providers to explore lower-carbon options. The expansion of Gravity’s remote production facilities has also been identified as a significant factor in reducing emissions from freight and crew travel.
When addressing vendor relationships, Mitchell reiterated the need for more transparent data from manufacturers regarding product emissions and life cycle assessments. He stated, “What we’d really like from manufacturers is clearer data: transparent product emissions information and comprehensive life cycle assessments are still some way off.”
In 2024, Gravity undertook a Double Materiality Assessment, which evaluates sustainability from two perspectives: the impact of the company’s activities on people and the planet, and how challenges like climate change affect the company. This assessment has been pivotal in defining Gravity’s five strategic ESG pillars: Climate, People, Circularity, Supply Chain, and Digital Impact/Cyber Security.
Mitchell commented, “We’ve established an ESG Committee with executive leadership representation across multiple functions, ensuring sustainability considerations are embedded in our decision-making processes.” Furthermore, the company operates nine remote production centres globally, which are integral to its sustainability strategy.
He concluded, “Remote production stands out as one of our primary levers in our global decarbonisation strategy. The DMA validated what we suspected: that investing in remote production capabilities isn’t just operationally smart; it’s essential to achieving our emissions reduction targets.”
Through its ESG report and ongoing sustainability efforts, Gravity Media aims to lead by example, driving change within the industry and encouraging broader participation in the journey toward a sustainable future.
